Your website, social media pages and marketing collateral are all key components of your marketing mix, but what about a tangible item that will not only be useful but create a lasting impression of your brand? Promotional products have always been popular and for good reason!
Did you know?
“77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.”
“91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, 55% have at least one in their bedroom.”
That is a large percentage of consumers potentially using your product everyday, and depending on the use, having it somewhere it is likely to be seen by other people.
While the impressions cannot be measured, the price you paid for them is undoubtedly cheaper than a sponsored social media post.
Your reputation is important and having your brand on a promotional item has the potential to influence a positive response:
“53% of the time, promotional products create a more favourable impression of the advertiser.”
The impressions are long lasting:
“Consumers hang on to promotional products for an average of 6.6 months.”
And after that time, there is still the possibility for the impressions to continue!
“63% of consumers pass along the promotional products they no longer wish to keep.”
But even after the promotional product has left the persons presence, the memory of your brand remains:
“89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.”
Unsure what promotional item to begin with? Check out this stat!
“Logoed mugs in particular are more effective advertising than radio and television spots; 57% of people were able to recall the advertiser on a mug, versus 32% of radio and 28% of T.V.”
We have all kinds of solutions for your promotional product ideas; from fitness items to tech accessories, apparel, personal care, even eco-friendly solutions to name a few.
Visit our dedicated promotional merchandise site to check out our range of over 20,000 innovative products!
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