How We Impress | Devondale

May 2018 How We Impress | Devondale

Devondale Little Bakers
Making happy baking memories


Murray Goulburn, the largest milk processor in Australia has launched a new campaign to turn baking into making happy memories for our little ones.

The Impress team was initially briefed to come up with gift-with- purchase ideas.


The Process


From gift idea generation, design, bulk production, food & safety testing to distribution, we achieved the highest standards

by travelling to factories overseas and having strong industry connections, time management, quality and

logistical control. Look at the smiles of our Devondale little bakers, our hard work has paid off.



The Outcome

–  90,000 kits (including apron, cow cookie cutter, recipe card and box) distributed to national supermarkets

– Countless cute little smiles created


For your next campaign let us help you Impress.


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