Your website, eDMs, brochures, stationary, point of sale material and marketing collateral should all communicate your company’s values, service offering and reinforce your brand identity.
Your branding is what customers will see as the ‘character’ of your business identity, so it’s important to get it right. It’s easy to become blind to your own branding because you live with it every day and it simply becomes part of the background. But what is it telling your customers and prospects about your business?
Taking stock of Your marketing collateral
Look at all of your material from the point of view of your target market. Is it up to date, or does it make your business look like it’s stuck in the 1990s? Challenge yourself and ask whether it still reflects the way you and your clients do business. Does it still communicate the key benefits you offer and appeal to the needs and wants of the customers you are targeting today? Does your design resonate with millennials and future generations or just your own generation?
Building a stronger brand identity
Does the design of your marketing collateral demonstrate a level of quality your customers can come to expect? Does it resonate with your target market and communicate why they should choose your company over anyone else? Are you offering premium products or services to those who want the best of the best? If so, then it is imperative that your branding and any promotional merchandise selected reflects this premium message. Is your company more about a no-nonsense, approachable, friendly tone of voice? Is your brand about your reliability, experience and technical expertise? Is your identity more fun and playful? The possibilities are almost endless, the key point is that you need to ensure that all of your marketing collateral consistently helps to build and match the brand identity you want to convey.
If your branding could benefit from being refreshed and brought into 2017, talk to us about our range of full solution branding services; from design, print and promotional products.Back to news